Appreciating your makeup’s glorious pigment and packaging is one thing. But have you ever stopped to wonder what they're made out of? When shopping for these products, it’s only right that you’re as nitpicky with the ingredients as you are with skincare. After all, they, too, stay on your skin—you wouldn't want any underlying toxins to stir up some issues, right? Well, with the rise of clean beauty, you no longer need to worry about that! Brands under this category provide us with an array of options made without any questionable ingredients. Since not all things natural are good for us nor all synthetic ingredients are harmful, clean beauty brands select a cross of ingredients that are only beneficial for us. Doesn’t that sound great?
Now if you’re interested in making the switch to clean beauty or simply searching for some new makeup to try, we’ve listed down a number of notable brands for you to check out. Trust us, their purified formulas and superb products would be a great addition to your makeup collection. Scroll down to see them below.
Founded in 2009 by make-up artist, Rose-Marie Swift, RMS beauty has grown to become one of the most renowned clean beauty brands out there. Celebrities like Miranda Kerr and Emma Watson have fallen in love with their creamy organic formulas and absolutely swear by them. Plus, you’ll be happy to know that last 2019, they’ve been made available in Adora, Greenbelt 5! So you’ve definitely got the opportunity to bag yourself their best-selling Living luminizer and "Un" Cover up concealer.
Recognized as Sephora’s number one clean beauty brand, Ilia’s skin powered makeup is one to look out for. Their products are formulated with nourishing ingredients that work to protect your skin, while promising effective product pay off. For instance, their award winning Limitless lash mascara doesn’t only lengthen and curl, but is also fortified with organic shea butter and keratin. Apart from that, they also strive to implement sustainability by using recycled aluminum and glass components for their packaging.
We’re sure you’ve already come across this NYC based makeup brand. Driven by their strong principle for self-expression, Milk Makeup has given us a contrasting take on conventional clean beauty. Through the creation of strong and bold looks with vegan and paraben free formulas, they’ve come to show us that clean can be fun too. Moreover, they’ve also got a great selection of products perfect for withstanding the heat. This includes their famed Hydro Grip Primer, which can keep your foundation in place all day long.
Launched in 2015 by art and chemistry graduate, Sheena Yaitanes, Kosas Cosmetics has gone to redefine the relationship of science and beauty. With their skin-loving and botanically rich formulas, they’re able to create revolutionary products that connect with your inner confidence. And for those on the hunt for their best lip yet, you’ll be glad to know that Kosas’ Weightless lip color guarantees a range of skin flattering tones suited for everyone.
If you’re a big fan of the no makeup makeup look, Lilah B should be the next brand you shop at. Offering quality vegan and exceptionally pure cosmetics, their minimalist take on beauty works to enhance your natural features using lesser products. The owner, Cheryl Yannotti Foland believes in the simplicity of life’s routines, which is why her brand exemplifies this exact philosophy. So make sure to check out their Divine duo lip and cheek together with their Lovingly lip tinted lip oil, these bestsellers are sure to give you that fresh natural glow.