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What Is the "Boyfriend Bob" and Why Is It the Cool New Haircut for 2021?

New year, new bob.
What Is the "Boyfriend Bob" and Why Is It the Cool New Haircut for 2021?
IMAGE Instagram/hannakleit, kaiagerber
New year, new bob.

We're tempted to say the bob is becoming (or is it already?) the LBD of hair. Even whenever we think we're tired of it, a brand new iteration suddenly comes around to make us fall in love with the haircut all over again. And surprise, surprise: 2021 is no different.

This time, the BOTY (bob of the year) is the "boyfriend bob"—an androgynous, square bob cut that's relatively shorter than your usual summer chop. It's that '90s boy band member-inspired look (think Nick Carter and Leonardo DiCaprio in the late '90s!) but a little longer for wearability purposes.

I'm sensing some raised eyebrows right now, so it's time for some proper visuals. Celebrities like Kaia GerberKarlie Kloss, and Charlize Theron have all been spotted in some version of a boyfriend bob before, looking chicer every time. No wonder it's a go-to for many high fashion models, too. Check them out below:

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A more recent appearance of the boyfriend bob was in the form the choppy, grown-out bangs in Prada's Spring/Summer 2021 show. While the asymmetrical haircuts they came up with make for a cool, experimental combo, copping it in its bob cut version is the straightforward route we see everyone taking this year.

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Want to explore your options for this 'do? Here are some boyfriend bob looks you can try:

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