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Beyonce's Packing Heat

The chanteuse and actress’ first fragrance is finally here!
Beyonce's Packing Heat The chanteuse and actress’ first fragrance is finally here!

Here’s a clubber’s guide to scents now that the party season’s kicking off. It might be wise to pick a fragrance that can waft above the smoke and scents of the other bodies in the room.

On first whiff of Beyonce’s first Eau de Parfum (EDP) “HEAT,” you get a strong, saccharine-fruity smell with an underlying woody measure. It’s a scent that appreciates the longer it stays on you and it’s certainly very bold and confident.

In the behind the scenes video, the singer reveals that her favorite note was Red Vanilla Orchid and she wanted something that was sweet and sensual at the same time. A little secret base ingredient is Tonka Bean, which apparently masks the smell of smoke. How handy for a night out, yes?

The big public launch is happening today, November 12, 2010, at the SM Mall of Asia Atrium and there’s a “Single Ladies” surprise in store if you happen to be there today. SM Department Stores will be the initial, exclusive distributor of the EDP and its body line. A special Christmas coffret is packaged with a 30 mL bottle of the scent together with the body lotion and body wash.

A word to the purists, don’t knock a celebrity scent ‘til you try it. The smell of success just might be your thing too.

Beyonce HEAT starts at P2250 for a 30mL bottle, P2850 for 50 ML, and P3650 for 100mL.