The "clean" makeup trend is everyone's new favorite look thanks to TikTok. Putting a fresh spin on the “no-makeup” makeup look, this trend won't just make you look like a fresher version of yourself, it's also very beginner-friendly!
Like the "model off-duty" style, the goal with the "clean" look is to appear polished yet effortless. It’s all about a glowing complexion, a natural flush, fluffy brows, frizz-free hair, and a classic versatile wardrobe. Think of the looks you typically see on Zendaya, Hailey Bieber, and Kendall Jenner.
Despite appearing tricky to follow, this trend is easy to DIY with the right products. Below, you'll find 14 tried-and-tested picks that can help you achieve it.
Best Products for Achieving the "Clean Girl" Makeup Look
1. Moisturizer
First things first: you should be making your skin look as luminous, moist, and plump as humanly possible. To achieve this, try using an all-around skincare base like the Origins Ginzing Oil-Free-Energy-Booster Gel Moisturizer that hydrates thirsty skin and gives it a healthy, wide-awake look and glow—its lightweight and gentle formula is also the key here. After all, the trick with this trend is less is more, and a thicker base can make your skin look too heavy.
Ginzing Oil-Free-Energy-Booster-Gel Moisturizer, P1900, ORIGINS, Lazada
For girls with oiler skin, try the Pond's Hydrating Jelly Moisturizer to pack your skin with hydration for less. It’s oil-free and contains aloe vera and vitamin B3, so you're getting all the good stuff sans the heavy feel.
Hydrating Jelly Moisturizer, P199, POND'S, Watsons
2. Makeup Primer
We can’t stress the importance of primer for this look enough . For a luminous glow, apply the Charlotte Tilbury Flawless Filter. Tons of makeup enthusiasts on TikTok rave about this primer and consider it their holy grail! It can change your makeup game too by making your skin look glowing from within.
Hollywood Flawless Filter, P2774, CHARLOTTE TILBURY, Look SM Aura
For areas with texture, try the e.l.f Poreless Putty Primer. It'll minimize the appearance of pores and other imperfections so all eyes are on your luminous base. It sounds simple but knowing where to highlight and mattify can change the way your skin looks!
Poreless Putty Primer, P650, E.L.F., BeautyMNL
3. Brow Gel/Brow Soap
Brushing your eyebrows upwards will give you the lifted look championed by this trend. The ABH Brow Freeze is a cult-fave, and one to try if you want long-lasting lifted brows. A lower-cost option is the Pears Pure and Gentle Amber Body Soap, which will coat each strand and keeps brows in place without leaving any white residue.
Brow Freeze Brow Styling Wax, P1500, ANASTASIA BEVERLY HILLS, Sephora
Pure and Gentle Amber Transparent Soap Bar, P180, PEARS, Lazada
4. Skin Tint/Concealer
Many people who do the clean makeup look usually state to skip the base, but you can definitely still hide discoloration, acne, and dark circles if you want to. For a light coverage base, try the Issy and Co. Active Skin Tint. If you’re looking for more coverage with a natural finish, go ahead and apply the GRWM Cosmetics Radiance Tint Concealer wherever you need it.
Active Skin Tint, P499, ISSY & CO., Lazada
Radiance Tint, P349, GRWM COSMETICS, Lazada
5. Blush
Remember to add blush for that just-pinched flush! A TikTok-famous reco is the Rare Beauty Soft Pinch Liquid Blush, but if you're into classics, go for the Nars liquid blushes. The trick is to find a blush that matches your complexion and blend it until it's as seamless and natural as possible.
Soft Pinch Liquid Blush, P1350, RARE BEAUTY, Sephora
Liquid Blush, P1973, NARS, Zalora
6. Bronzer
You definitely do not need high cheekbones or a defined jawline to participate in this trend. A subtle bronzed look is enough to make your face structure appear more defined!
Here are a few options for you: For that luminous, sun-kissed look, try Glossier Solar Paint Bronzer. A more affordable and longer-lasting alternative is the Colourette Colourtint in Jordyn. FYI, a lot of our local beauty TikTokers swear by this product!
Solar Paint, $20 (approx. P1025), GLOSSIER, glossier.com
Colourtint in Jordyn, P299, COLOURETTE, Lazada
7. MLBB Lipstick
We can’t recommend just one lipstick shade because we all love different hues. That said, sticking with your trusted "my lips but better" lip-combo is a staple in the "clean" look. Also, don't forget to add some gloss on top!
8. Setting Spray
Last but not least, setting spray will keep your makeup fresh all throughout the day. Some holy grails you can't go wrong with are the MAC Fix+ and Urban Decay All-Nighter. But if you find another alternative that does wonders for you, that works, too!
Prep + Prime Fix+, P1300, MAC, Lazada
All-Nighter Setting Spray, P1980, URBAN DECAY, Sephora
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