Most of us are on the lookout for the newest technology and innovation on beauty products. From stamp foundation, eyebrow cushions, silicon applicators and everything else in between, we want the latest. But don't include makeup brand Bésame Cosmetics from the numerous companies that sell the beauty products from the future. Bésame caters to retro fans by providing them lipsticks, powders, and mascaras inspired from the 1920s to the 1970s. They recreate the formulas and pigments from the bygone eras using natural ingredients and packaged in such a way that applying the products also take you back in time. Below, we get to know more about the company. Read on!
Hi! Please tell us something about Bésame.
"As a makeup historian, [our founder] Gabriela Hernandez realized that some of the most effective formulations and designs were lost in time. Through the course of her research on the history of the beauty industry, she discovered that the years following World War II were a period of great renaissance and innovation for cosmetics in America. Products of the day reflected a renewed interest in fashion and beauty; they combined functionality with a feminine sense of glamour and romance. Captivated by the products of the era, Gabriela immersed herself in intensive investigation and study. She identified key characteristics—ingredients, colors, formulations and scents—that represented the strengths of the past and withstood the test of time. The Bésame Cosmetics Collection incorporates the power of these classic elements into an outstanding group of products designed to provide the woman of today with a dose of the elegance of years gone by. The company was founded in 2004."
What’s the concept behind Besame Cosmetics? Why did you decide to create a cosmetics brand with this idea?
"The Bésame Cosmetics concept is inspired by a time when the aesthetic beauty of a compact was just as important as designer jewelry for a night on the town. Knowing that women are drawn to this classic, feminine feel, Bésame Cosmetics are packaged in exquisitely crafted metal containers produced in an authentically scaled down size. Efficient, concentrated formulations provide the same amount of product to work with as other lines in the modern marketplace.
IMAGE Besame Cosmetics
"Bésame Cosmetics is not about chasing the latest trends. The collection has been designed to be a solid staple in every woman’s makeup wardrobe. Newness is introduced to the line using the wealth of knowledge available through the archives in history."
Where do you draw your vintage inspirations from?
"Pigment rich hues inspired by the vibrant, strong colors of post war cosmetic lines and seen in film are offered in a range of shades that flatter women of all ethnicities in every product category. The assortment includes exact reproductions of the colors used by style icons such as Marilyn Monroe, Rita Hayworth, Delores Del Rio, and Lauren Bacall. The availability of a ‘range of reds’ in Bésame Cosmetics Enchanting Lipsticks is a signature of the line."
How about the ingredients for your beauty collections? Our readers would like to know how you formulate your makeup, too!
"Bésame Cosmetics products have been specifically designed to compete with the high performance standards of today. Effective ingredients that have been proven to stand the test of time (such as Beeswax, fine Mica, vegetable waxes, and Kaolin) are used to formulate exceptional products that are rich, satiny, contain indelible pigments and have true staying power. We design all products to be safe and easy to wear for people with sensitive skin. Our formulas are simple and effective. All colors and textures are matched to the original products that inspire them, so our lispsticks from the 1920s are the exact shades worn at that time."
By the way, your Decades of Fragrance is such a great idea! How did you come up with that collection?
"Our Decades of Fragrance Collection is the fruit of six years of research and exploration by our founder Gabriela, to bring you the essence of each decade featured in the collection. We wanted to give you an olfactory picture of a decade of time, using familiar ingredients from each period to create an impression in your mind of a time gone by. Each perfume extract is meticulously crafted from precious essential oils and natural vegan alcohol. You can be transported to your favorite era with each of our intoxicating scents."
What are your favorites from your makeup lines?
"Our classic bullet shaped semi-matte lipstick contains a combination of beeswax, kaolin, carnauba, and candelilla wax that help it glide on smoothly for an indelible, feather proof look. It literally does not come off until you take it off, while still being a traditional lipstick formula. Our custom lipstick design features sharp angles that can be used to both line and fill in lips. This is the item we started with in 2004, so it is still my favorite product. My other daily wear items are the cake mascara—for eyeliner, brow fill and mascara—and the vanilla loose powder."
What’s next for Bésame Cosmetics?
"We have some very exciting collaborations coming this year, as well as new lip colors and shadow sets. Many special collectible items are also on the calendar for 2017."
Bésame Cosmetics ships internationally via Sephora.com.