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Benetton's Four New Fragrances

United Colors of Benetton releases four new signature scents.
Benetton's Four New Fragrances United Colors of Benetton releases four new signature scents.

United Colors of Benetton rose to fame in the 90s due to their famous campaigns featuring people of different races, cultures and personalities gracing their ads (including Rissa Samson and Tim Yap a couple of years back). Known for their preppy sportswear, fragrances by Benetton have always also imbibed the casual coolness that the brand represents.

Now launching four new scents, Rosso and Giallo for women and Verde and Blu for men, each bottle represents diverse characteristics and qualities that speak to specific individuals. Rosso (Red) is the color of passion, love and sensuality is a cacophony of fruity mandarin, citron and passion fruit for the truly romantic at heart. Giallo (Yellow) denotes radiance, sunshine and optimism. Its floral blends of transparent lotus, rose, violet and peach with touches of vanilla and musk warm you with every friendly whiff. Verde (Green), the color of nature epitomizes life and energy with grapefruit, spicy cardamom and juicy melon coming together for a zesty fresh punch. Blu (Blue), the hue of the ocean and the sky embodies calm and tranquilility with basil, rosemary oil and sage set with dry down hints of patchouli heart and cocoa bean.


Just as Benetton has always stood for highlighting the quirky differences in all of us, these four new fragrances allow you to express your own creative uniqueness with every spritz. So, we want to know, which color are you?

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Benetton Rosso, Giallo, Verde and Blue Eau de Toilette 100ml, P1350, exclusively available at SM Department Stores nationwide. See the Store Directory for details.  

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