What beauty means to Filipinas has changed. On top of that, their needs are becoming more complex. They're now also concerned about the effects of the products they use not just on their overall wellness but also on the environment.
As one of the biggest beauty and personal care companies in the Philippines, Unilever understands this and commits itself to providing solutions that will address Filipinos' ever-evolving needs. Managing the most beloved and iconic brands in the country—including Cream Silk, Pond's, Closeup, Dove, Sunsilk, and Rexona—the company has led the way in creating innovative products and experiences to help its consumers feel good and get more out of life.
The company also aims to contribute to the betterment of society by challenging people's mindsets to inspire them to do good. To create a positive impact on the planet, Unilever strengthens its commitment to sustainability with its first-ever refilling center. To be introduced in three Ayala Malls this summer for its pilot run, the All Things Hair Refillery station is a new way to get a fresh supply of shampoo and conditioner without the additional packaging waste.
Brands with Purpose
"At the heart of everything we do as a company is our consumer," says Dorothy Dee-Ching, Vice President for Beauty and Personal Care of Unilever Philippines. "Every product and campaign we develop stems from an insight—a desire [our consumers have] expressed—and espouses our thrust of 'Beauty that Cares.'"
The #BeautyThatCares philosophy is grounded in purpose: to care for the people, the society, and the planet. "Each brand under the Unilever Beauty and Personal Care category has its own thrust, acting as a compass for all its campaigns and innovations," Dee-Ching adds. "It's not just about what products we put out, but also why we develop them at all. We want Filipinos to feel that they are being cared for by the brands they love."
Unilever Philippines believes that holistic care for the person is not just skin-deep. Through its brands and products, it's committed to making Filipinas feel not only beautiful but also empowered.
Championing real beauty in all women for over 60 years, Dove created the Self-Esteem Project to reach out to girls and help turn their insecurities into a source of confidence.
A brand that gives people the confidence to get close, Closeup launched the #FreetoLove campaign to celebrate love, diversity, and inclusivity in all relationships.
Because Filipinas are starting to look for products and ingredients that will contribute to their overall wellness, Dove and Sunsilk have launched their respective naturals lines, while Love Beauty and Planet is perfect for those looking for a brand that does not compromise on care for hair, body, and the environment.
Fit for the Times and the Future
In fulfilling its purpose, Unilever Philippines continues to develop a wide range of hair, skin, body, and oral care products to meet modern-day needs. Through in-depth research, trendspotting, and testing, the company ensures that its products and campaigns are sustainable, ready to help its consumers with whatever new challenges they may face in the years to come.
With social media and the emergence of Gen Z, Filipinas becoming more open to trying new trends in beauty and retail—everything from hairstyles and colors to multi-step skincare regimens. To keep up, Pond's makes beauty accessible to every Filipina through groundbreaking innovations, like the White Beauty Tone Up Cream, Mineral Clay Collection, and Age Miracle Serum Masks.
To empower the modern Filipina who loves to color her hair, Cream Silk has released the Triple Keratin Rescue Ultimate Color Revive, which allows her to stay ultimately vibrant.
A brand used by professionals, TRESemme's styling products are created to bring salon treatments to homes, giving Filipinas the ability to easily recreate the latest hair trends.
With its full line of brands strengthened by purpose and products that cater to all types of needs, Unilever lives out its thrust of #BeautyThatCares for Filipinos.
For more information on the Beauty and Personal Care Category of Unilever Philippines, visit Unilever.com.ph.