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Beauty Lab: Inoa

Taking L'Oreal Professionel's new no-ammonia hair color for a test drive.
Beauty Lab: Inoa Taking L'Oreal Professionel's new no-ammonia hair color for a test drive.

When I first heard about the newest line of permanent hair color from L’Oreal Professionel, INOA (an acronym for Innovation, No Ammonia) in July, I was eager to see whether the product would be as effective in lifting color sans the ammonia. Using an Oil-Delivery System (ODS) to seal in the color, it was also interesting to learn that INOA can lighten up to 3 shades and promises no scalp irritation and annoying odor.  So when Frank Provost invited my to try out the new service followed by a Pureology treatment in their Fort, Bonifacio branch, I was more than happy to oblige!

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To book an appointment at Frank Provost, see the Salon and Spas Directory.