At its core, Benefit Cosmetics has always been a family company. Started by twins Jean and Jane Ford in the late '70s, the sisters set up shop in San Francisco, creating their own formulas at home and trying to please every customer that came their way. It was in fact the unlikeliest of customers—a local exotic dancer—that launched their most iconic product to date, Benetint. While today we use it to prettify our cheeks and lips, the very first formula that the girls created by boiling rose petals was actually created for the exotic dancer to add color to an entirely different delicate area: the nipples.
Today, Benefit has managed to retain their out-of-the-box approach to creating products and to satisfying different beauty needs. With a different pair of sisters now taking the reigns from their mom Jane and aunt Jean, Annie and Maggie Ford Danielson are now at the forefront of the brand, expanding it to new makeup heights. In Manila for a brief three days to officially launch their flagship store in Greenbelt 5, we caught up with the girls to pick their brains on how to navigate through their quirky range of products.
The quintessential Benefit look according to Annie and Maggie is “Really dewy, fresh looking skin, really pretty cheeks and lips whether with a tint or our boxed powders, nice full groomed brows and some lashes. Obviously we sell eye shadows and glosses but really the core Benefit look is really skin, cheeks, brows and lashes." Both six feet tall, with long brown hair and chiseled features, working in the company has allowed the girls not just to become experts in using the products themselves but also in helping other women find the right products for them. We decided to ask the girls for six ways to accentuate your natural features and to bring out the Benebabe in all of us.
As for the best beauty advice their mom gave them? Ironically Annie shared, it is that less is more. "I think a lot of women in their 20, 30s and 40s know how to do their makeup but if you’re either younger or older than that it kind of goes haywire. Pick a few things that you want to accentuate and pick the right products and that’s really how you’re going to get that glowing natural look. I think women, 99% of the time are wearing too much makeup. When someone comes up to you and says ‘I love that concelear your wearing, you’re wearing too much.”
Click on the photo gallery to get started.