Black isn’t necessarily the ideal color we all look for when shopping for beauty products. We usually like the consistency of our creams and cleansers to mirror what they promise–white, soft and smooth skin. But an exception to this rule, a dark horse in beauty if you will, has now emerged promising many benefits: activated carbon. A natural purifier, carbon has the unique ability to absorb skin impurities thereby cleansing away dirt, oil and make up that are lodged in your pores. The term “activated” refers to the process of heating the carbon to make it more porous, increasing its ability for absorption.
Beauty brand Pond’s recently launched the new Pure White Facial Foam with Activated Carbon, a product that promises to use power of black to get you white. Since the ingredients are derived from charcoal, a pure organic substance, the product proves to be safe and gentle enough for all skin types. Whiter skin is achieved as the cleanser decreases the onset of blemishes and lifts dead skin cells to reveal brighter and finer skin.
What do you think? Will you be trying out Ponds’ newest little black secret?
Pond’s Pure White Facial Foam with Activated Charcoal, P5 for 5g, P15 for 10g, P80 for 50g and P150 for 100g available in all leading deparment stores nationwide.