We've read that Bumble & Bumble's Artistic Director Howard McClaren said: "The whole idea is to look like you couldn't care less even though, of course, you do." While Bumble & Bumble (their Surf Spray is the holy grail of beach babe waves!) in Manila is a rare sight, it doesn't make Howard's statement less relevant. It makes it more appropriate, in fact, that we have to work harder to get that effortless-looking head of effortful hair.
However, no two people are the same, and that, of course, encompasses matters of tresses. One thing we all have in common, though: the tousled texture goal. Here's how to achieve it, depending on your hair type:
For the obedient-haired few, opt for a texturizer like Kérastase's, which has more hold than usual that healthy hair can handle. A plus: its scent will have you (and others, most likely) sniffing your locks all day.
KÉRASTASE K Spray à Porter Texturizing Hair Spray, price uanvailable, Kérastase Institute, 6750 Ayala Ave. Makati
The reality for thin-tressed girls is the more you subject your scalp to heat, the more the oil drags your mane down—more so if you add product. We've realized this can be a win-win situation—limp hair, product and all: A heat-activated spray like Brazilian Blowout's not only makes your mane a lot fluffier, but it's sulfate-free, too, making it safe for treated hair.
BRAZILIAN BLOWOUT Acai Instant Volume Thermal Root Lift, price unavailable, select salons
Dehydrated hair needs products that'll moisturize no matter how hot it gets. Natural and locally made, Snoe's take on a sea salt spray smells better the longer you have it on.
SNOE Hair Heroes Super Fresh Sage Tea Tree & Peppermint Sea Salt Spray, P299, Robinsons Galleria
*This article originally appeared in Preview Magazine's March 2014 issue.