We Finally Found the Exact Lippie Allie Hayes Wore in "Off Campus"

More than five decades after it first debuted, Clinique's Almost Lipstick in Black Honey is once again dominating beauty conversations—this time thanks to a blink-and-you'll-miss-it appearance in Off Campus, one of the internet's most talked-about romance series today.

In Episode 6, eagle-eyed viewers spotted Allie Hayes (played by American actress Mika Abdalla) casually swiping on the unmistakable silver tube. Although the appearance wasn't part of an official collaboration or product placement, fans quickly recognized the iconic lipstick, sparking fresh conversations about a beauty classic that has remained in makeup bags for decades.

Unlike most viral beauty products, Black Honey didn't begin its life on TikTok.

The iconic shade first appeared in 1971—not as a lipstick, but as a gloss housed in a little pot. It later evolved into the now-famous Almost Lipstick format in 1989, creating something that sat comfortably between a lipstick, balm, and gloss.

Part of that longevity comes from what makes it different. The tube looks intimidatingly dark, like a deep raisin bordering on plum, but the moment it touches the lips, it melts into a sheer wash of berry that enhances rather than masks one's natural lip color. Instead of delivering the exact same pigment to everyone, Black Honey adapts, making each person's lips look like a slightly richer, healthier version of their own.

Interestingly, its popularity has found new life online. In 2021, TikTok users began sharing before-and-after videos demonstrating how the seemingly dark lipstick transformed into a soft berry tint once applied, introducing the longtime favorite to younger beauty consumers. And most recently, its appearance in Off Campus has once again put Black Honey back in the spotlight.

While the Almost Lipstick remains the product most closely associated with Black Honey, Clinique has gradually expanded the beloved shade into other formats—allowing fans to recreate the same effortless flush beyond the lips.

For those who gravitate toward a dewier finish, the Clinique Pop Lip + Cheek Oil in Black Honey doubles as a tint for both lips and cheeks, lending skin a fresh, just-pinched look without feeling heavy.

Meanwhile, the Cheek Pop Powder Blush in Black Honey translates the iconic berry hue into Clinique's signature flower-embossed powder blush, offering a soft wash of color that can be layered for more intensity.