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All New Shu

The Shu Uemura boutique opens with a bang.
All New Shu The Shu Uemura boutique opens with a bang.

Manila's finest got into Tokyo mode to celebrate with Shu Uemura as the brand unveiled its flagship boutique in trendy Power Plant Mall. Coming in the trademark Shu colors of red, black or white, guests leisurely milled about, munched on delectable sushi and took in part one of the night's beauty entertainment: a makeup demonstration of the brand's looks—ranging from the fashionable to the far-out—by its expert artists.


The main event: curtains up for their premiere beauty boutique in the Philippines, which now calls Rockwell home and which showcases their best lines yet. The boutique boasts of an exclusive anteroom Learning Center available for makeup lessons and bridal sessions. Sign up for their Atelier Learning Program, which lets enrollees get in with the best makeup names in the business. Also for those who just want to marinate in the stunning new interiors and indulge in the brand's superlative products, the store was christened with eager beauty mavens sampling their industry-favorite items.


The opening is also bittersweet for loyalists, who said their arigatos and sayonaras to Shu Uemura frontrunner Tina Tinio, whose heart indeed remains in Tokyo as she sets up base in Japan this November.


Shu Uemura is located in the 2/F North Wing of the Power Plant Mall, Rockwell, Makati City.


—Eunice Lucero, Beauty Editor

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