Well-loved beauty brand Estée Lauder threw a lavish party celebrating their love for color. An enticing array of PureColor eye shadow palettes, blush, and Vivid Shine lipsticks were on display for guests to try on. An amped up PureColor Nail Lacquer (with True Vision Technology!) was also a hit among women: A single coat of color contains a crystalline laminate that creates intensified color with a luxurious metallic finish.
Contemporary ballet was prepared for everyone as a visually rich, storytelling video of Estée Lauder's Creative Director Tom Pecheux played in the background. The color genius shared that each piece of the PureColor and Vivid Shine Collection was inspired by the his favorite city, Paris. Delightful images of unforgettable landmarks in the City of Lights served as the backdrop while Tom described his inspirations with whimsical, romantic montages.
The whole evening magnified Mrs. Estée Lauder's famous line: "Every woman can be beautiful."