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7 Things to Get Excited About When the First Louis Vuitton Perfumes Drop

Get a whiff of this.
7 Things to Get Excited About When the First Louis Vuitton Perfumes Drop
IMAGE Louis Vuitton
Get a whiff of this.

Last July, Louis Vuitton swept us away to Hong Kong to see (sniff?) for ourselves the bomb they’ve just dropped: Louis Vuitton Parfums. It’s a set of scents that tbh are nothing like you’ve ever smelled beforewe see fashion girls cradling the stylish bottles saying, finally, when they sniff the fragrances that are just as chic, because the scents are not for the everyday-floral-hearted. 

1. Literally seven things, fragrances to be exact, in the whole wardrobe of scents.

We don’t want to spoil you yet, so let’s just say their names give you a hint of what it’s like to get a whiff from the bottle: Rose des Vents, Turbulences, Dans Le Peau (literally: Under My Skin), Apogée, Contre Moi, Matière Noirewhich we foresee as a crowd fave, and Mille Feux, which means Thousand Lights. 

IMAGE Louis Vuitton

2. Ultra. Luxe. Packaging.

The bottle comes in a clear apothecary-esque silhouette, with only the scent name printed on the bottle, and Louis Vuitton embossed on the glass. You’ll only ever see the logo on the top of the capwhich is magnetic!very unlike the overly monogrammed vision people have of LV toters. Plus the atomizer straw is virtually invisible.

3. It was created by perfumery world superstar Jacques Cavallier Belletrud.

This guy is Grasse-born, meaning he grew up where scents are manufactured in France, so it’s no wonder he’s the nose for many iconic scents (Dior Addict, Stella by Stella McCartney, L’eau D’Issey, Bvlgari Aqva Pour Homme, etc.)

IMAGE Louis Vuitton

4. Every scent is so interesting, we’re pretty sure you’ve never come across something similar.

And if you have, maybe it’s because it’s made to appeal to familiar feelings/memories/experiences that scents evoke (it’s true, the olfactory and memory department are next-door neighbors in your brain). Each and every scent is floral, but it’s so chic it’ll make you forget floral ever meant lola

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5. It’s refillable.

Whether you collect pretty perfume bottles, or you feel bad about them collecting dust on your dresser long after it’s finished, good news for you: LV Parfums are refillable! It will only be available at Vuitton boutiques, so if you want to repurchase, you can put the elegant packaging to good (re)use and bring it to the store to get filled again (by machine and without opening the vials, if hygiene is your issue), for 60% of the price. Pretty and sustainable. 

IMAGE Louis Vuitton

6. It comes in travel sizes, which are just as chic.

The 10ml versions are so cute, it looks like they shrinked the full sized ones. They come in a set, and if you’re the type, you can buy it in a monogrammed travel case that holds three bottles. 

7. The scents are meant to be personal, so it incorporates unique ingredients. 

Here’s a hint: one of the bottles contain essence of leather. Which at first may surprise you, but it hits you: duh, Vuitton is a malletier first after all. 

IMAGE Louis Vuitton

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