The US beauty industry may be booming right now, but Europe sure has its way to enter the competition. These four European beauty staples have branches locally, and there's a good chance you'll find your next holy grail in their collection of bestsellers. Spoiler alert: they’re all affordable!
1. Essence Cosmetics
Perhaps the most popular of the bunch, Essence is best known for their inexpensive creamy lip liners, blushes, and eye shadow base. A local bestseller you should know about, however, is their All About Matt compact powder that oily-skinned beauty bloggers repeatedly rave about. It also sells out fast, so grab one when you can!
Essence Lip Liner in Satin Mauve, P59, Watsons
Essence All About Matt! Fixing Compact Powder, P189, Watsons
2. Catrice Cosmetics
A brand from the same company that brought us Essence, Catrice delivers the same quality products with a more innovative edge. Their Liquid Metal eye shadows are shockingly pigmented, while the Absolut Mono Colour version is easy to apply and a dream to blend. The waterproof liquid liner is another favorite—it's so budge-proof you can cry all you want without any makeup mishaps.
Catrice Liquid Metal Eye Shadows, P329, SM Makati
Catrice Liquid Liner Waterproof in Don't Leave Me!, SM Makati
3. Gosh Cosmetics
This Copenhagen-grown brand is a go-to in Europe for affordable and reliable brow products. The Long Lasting Brow Pen is perfect for just filling in sparse areas, and the Brow Kit has four shades for a well-sculpted natural look. For the lipstick and nail polish junkies out there, Gosh also has a complete range of satin and matte lipsticks as well as opaque nail colors for every occasion.
Gosh Long Lasting Brow Pen in 001 Dark Brown, SM Makati
Gosh Brow Kit, SM Makati
4. Flormar Cosmetics
Turkey’s number one makeup brand is in the country and we can’t believe you’re not all over it yet. They have a warm face and body bronzer the size of a CD, a selling point in itself, as well as creamy lipsticks for less than 300 pesos.
Flormar Bronzing powder, Watsons
Flormar Pretty Lipstick in P329, P299, Watsons
There are more where these came from, so from now on, don’t be afraid to linger a little longer in the makeup aisle. You never know what you’ll find.