Beauty commercials used to involve the same formulaic thirty-second storyboard of an endorser, speaking straight to the audience while hard selling a product. But with the greater appreciation these days for production value and cinematography coupled with the fact that consumers a little less willing to just believe everything they see, cosmetic brands have started to take a more creative approach to promoting their lines, presenting a lifestyle or even a fantasy world which their consumers may want to buy into.
We put together a list of our favorite beauty shorts out that deserve mention for their great production value, awesome cinematography and interesting deviation from the usual. Click on the next few pages to see our picks.
1. BURBERRY Body
Rosie Huntington-Whitely in a trenchcoat and...well nothing else apparently. Here's one that the boys will enjoy and that the girls will use as inspiration to power through another hour of cardio at the gym.