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8 Beauty Products Popularized by Korean Dramas

We wanted to hoard all these immediately after seeing them on-screen.
8 Beauty Products Popularized by Korean Dramas We wanted to hoard all these immediately after seeing them on-screen.

Count on the power of a well-placed endorsement to increase desire and make products fly off shelves! When it comes to Korean dramas in particular, all it takes is a few seconds of air time—a quick touch-up or a hasty swipe of lippie—for women to notice and think, “Now where can I get that?” Here are eight makeup products that trended thanks to our favorite leading ladies:

1. IOPE Air Cushion XP

IMAGE IOPE

Seen on: Cheon Song Yi (Jun Ji Hyun) in My Love from the Star

IMAGE SBS

Ji Hyun chalked up her luminous glow to this cushion compact by IOPE. Loads of cushions have since debuted in the market, but many K-beauty devotees continue to swear by the lightweight, natural coverage this one gives.

2. YSL Rouge Pur Couture Satin Radiance Lipstick in No. 52 Rosy Coral

IMAGE YSL

Seen on: Cheon Song Yi (Jun Ji Hyun) in My Love from the Star

IMAGE SBS

Cheon Song Yi’s translucent glow wasn’t the only beauty product we fell for in My Love from the Star. Her lipstick game was super on point, too! We’re talking bright pops of color in each and every scene—yup, even when she was drunk or hungover. An erroneous report claimed that her pink pout was all thanks to this shade of lippie by YSL, resulting in mass hysteria, hoarding and sell-outs in Europe and Australia, and resellers jacking up prices from the suggested $35 to $95. Finally, Ji Hyun’s makeup artist stepped forward and said she didn’t use this lipstick at all, but instead mixed up a few shades of IOPE lipstick to get the desired color.

3. Laneige BB Cushion

IMAGE Laneige

Seen on: Kang Mo Yeon (Song Hye Kyo) in Descendants of the Sun

IMAGE KBS

Descendants of the Sun catapulted Song Hye Kyo into even greater worldwide fame and launched her as the face of South Korea. The drama also resulted in more than a few mini Mo Yeons, who all wanted to look like the doctor. One scene in particular featured Mo Yeon using a cushion compact to touch up before her first date with Yoo Si Jin (Song Joong Ki). Naturally, fans turned to Korean beauty brand Laneige, of which the actress is an ambassador for, and tracked down its BB Cushion as the source for the leading lady’s gorgeous glow.

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4. Laneige Two Tone Lip Bar

IMAGE Laneige

Seen on: Kang Mo Yeon (Song Hye Kyo) in Descendants of the Sun

IMAGE KBS

In that same pre-date scene, Mo Yeon pulls out an interesting-looking tube of lipstick. The culprit? Laneige’s Two Tone Lip Bar, which features dual colors in the same stick for that subtly pretty (and totally Korean) gradient effect. Mo Yeon uses various shades in the show, but in this scene, she’s holding No. 11 Juicy Pop.

Seen on: Jin Seo Woo (Lee Sung Kyung) in Doctors

IMAGE SBS

Model-turned-actress Lee Sung Kyung may play second fiddle to Park Shin Hye in Doctors, but her baby-faced beauty is on a class of its own. Sung Kyung, like Song Hye Kyo, is a Laneige endorser, so her makeup for the show is almost entirely from the Amore Pacific brand. And like Hye Kyo, she’s been filmed applying the Two Tone Lip Bar! Her combo of choice? The true red-and-magenta mix of No. 5 Daring Darling. 

5. Clio Tinted Tattoo Kill Brow

IMAGE Clio

Seen on: Tak Ye Jin (Gong Hyo Jin) in The Producers

IMAGE KBS

Gong Hyo Jin wins us over in every drama she appears in, thanks to her natural acting, fuss-free beauty looks, and cool girl sense of style. In The Producers, her character, Ye Jin, grooms her arches with Clio’s brow pen. Needless to say, this product sold like hotcakes after appearing in the drama. In my last visit to Seoul in late 2015, Gong Hyo Jin’s face peered at me from every Clio store, enticing me to just pick up one or two of these brow tints.

6. Clio Virgin Kiss Tension Lip

IMAGE Clio

Seen on: Tak Ye Jin (Gong Hyo Jin) in The Producers

IMAGE KBS

Clio makes several more appearances in The Producers where she wore Virgin Kiss Tension Lip lipsticks. Ye Jin brightened up her complexion with colors from the collection, ranging from pastel pink pouts to diffused rose shades. Don’t you just love how she tempered tough, edgy fashion pieces with feminine beauty looks?

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7. Mamonde Creamy Tint Color Balm

IMAGE Mamonde

Seen on: Choi In Ha (Park Shin Hye) in Pinocchio

IMAGE SBS

You’ve probably noticed by now how all actresses mentioned above are actual ambassadors for the brands they use on TV. Talk about killing two birds with one stone! In Pinocchio, budding reporter In Ha prepped for her camera close-up by getting dolled up with Mamonde’s orange lip crayon. It might seem like a shocking hue, but we think it’s ultra-flattering on and off the screen. The lipstick’s appearance on the drama boosted sales, resulting in a phenomenon dubbed the “Park Shin Hye effect.”

8. Mamonde Highlight Lip Tint

IMAGE Mamonde

Seen on: Yoo Hye Jung (Park Shin Hye) in Doctors

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IMAGE SBS

Mamonde followed muse Park Shin Hye to her most recent drama, Doctors. This time around, it’s the Highlight Lip Tint that gets the spotlight. As a neurosurgeon who’s on top of her game, Hye Jung keeps her makeup clean and simple. And since those long hours can take their toll on her appearance, she’s never without a tube of #6 Pin Spot, a pinkish-red hue that stands out without being too dramatic. Obviously, this product is now super popular and is giving the earlier lip crayon a run for its money!

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