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W By Rajo

Wharton collaborates with Rajo Laurel.
W By Rajo Wharton collaborates with Rajo Laurel.

“It's so hard to find good, affordable men's wear here,” remarked Rajo Laurel at the launch of his newest endeavor. The ever-busy designer just teamed up with department store label, Wharton, producing a collection designed for “fashionable men, who appreciate a good design at a friendlier price.”

“I designed every piece with myself in mind, like what I would be shopping for, what colors would I want to wear, whether it's for everyday or special occasions,” shares Rajo of the line he's dubbed W by Rajo.

The classic color palette, tinged with basic black, white, and navy, is one that's easy to absorb into any male wardrobe. Polo shirts have subtle nuances like double collars and stripe pattern combinations that aren't likely to intimidate the common man. Best of all, price points are well within reach with shirts starting at about P1500 and jackets at P3000.

It looks like men are soon going to run out of excuses to avoid being stylish.

W by Rajo
will be available in SM Department stores starting January 2010.

Click on to see pieces from the W by Rajo collection.


—Isha Andaya, Managing Editor