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This Jewelry Collection is for the Edgy Minimalist

Check out the latest from Tiffany & Co.
This Jewelry Collection is for the Edgy Minimalist Check out the latest from Tiffany & Co.

When pictures of Lady Gaga's Tiffany & Co campaign were released after her perfomance at the Super Bowl, we saw a different side of the singer. Gone were the theatrics and larger than life costumes, what we saw, instead, was an elegant woman posing in her favorite jewelry. A surprising move from a very traditional brand, the change was also reflected in their latest HardWear collection. 

During an interview, we got to sit down with Tiffany & Co. Vice President for Marketing in Asia Pacific Erika Kerner and asked about the brand's newest collection. 

IMAGE Courtesy of Tiffany & Co.

From top to bottom: Tiffany HardWear Ball Dangle Ring in Sterling Silver, Tiffany HardWear Bead Cuff in Sterling Silver, Tiffany HardWear Ball Dangle Ring in Gold, Tiffany HardWear Bead 12mm Ring in 18k Yellow Gold

The first thing one notices about the collection is the absence of stones. "When it was created it was inspired by the streets and the energy and grit of New York, so it's very metal-focused," Erika shared. "That doesn't mean it'll always stay that way, the line will grow over time." 

IMAGE Courtesy of Tiffany & Co.

Clockwise from upper left: Tiffany HardWear Bead Hook Earrings in Sterling Silver, Tiffany HardWear Bead Double Drop Earring in Yellow Gold, Tiffany HardWear Large Chain Bracelet in 18k Yellow Gold, Tiffany HardWear Chain Wrap Bracelet in 18k Yellow Gold

Another thing to note is that despite the jewelry looking like they're on the heavy side, they're actually not at all! "They're really bold pieces but the way that they're engineered, you feel like you're wearing something much lighter," Erika said. 

The Tiffany & Co. HardWear Collection is available at Rustan’s Makati and Rustan’s Shangri-La only. 

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