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Kaia Gerber Is the Latest Addition to Team Penshoppe

She'll show you how to wear denim effortlessly.
Kaia Gerber Is the Latest Addition to Team Penshoppe
IMAGE Penshoppe
She'll show you how to wear denim effortlessly.

Cindy Crawford's daughter Kaia Gerber is all grown up! The 15-year-old IMG model is following in her mom's footsteps as she recently became the face of Marc Jacobs fragrance Daisy, adding to the growing list of designer labels she has worked with, including Alexander Wang and Miu Miu. And this time around, she joins local clothing brand Penshoppe as she fronts its latest Denimlab campaign.

IMAGE Penshoppe

In a statement, Penshoppe Brand Director Jeff Bascon welcomes the young model: “We’re proud to have Kaia Gerber in Team Penshoppe, alongside the likes of Kendall Jenner, Gigi Hadid, Sandara Park, Mario Maurer, Cameron Dallas, and Lucky Blue Smith. She represents the newest generation of style-savvy youth who place an emphasis on creativity, and are not afraid to break stereotypes when it comes to fashion and self-expression.”

Watch her campaign video below!

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