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Here's Why Modern Movement is the Newest Craze

Take it from our new #fitspiration FKA Twigs.

We can talk all day about why FKA Twigs has officially become our new #fitspiration (her glorious abs being one of the obvious reasons!), although truth be told, there’s only one thing about her that’s more than enough to motivate us to pursue our fitness goals—and that’s her advocacy for “modern movement.”

First of all, what is it anyway? Sport, much like fashion, is a form of expression. And to borrow a few words from this singer-songwriter, modern movement simply means “[to] explore any genre of sport without boundaries.” Ultimately, it is not about what sport you’re in, but about what your attitude is towards it.

The best example of this is FKA Twigs herself—did you know that she started taking dance classes when she was only three years old? When she turned seven, she was already training in six different dance styles. She also took up acting, and by the time she was eight or nine, she began singing. “When other people wanted to go on holiday or hang out with their friends in the park, l just wanted to take every class that was available,” she tells Nike. “People don't always see dancers as athletes, but we are. Through dance, I’ve met young people who work really hard and have dedicated their lives to being active. To me they represent ‘modern movement.’”

That is exactly the kind of passion and dedication that will make you ask yourself: “Do you believe in more?”

That said, as the Creative Director of Nike Women’s Spring Zonal Strength Tights campaign, FKA Twigs has self-directed a campaign that describes the power of modern movement and defines sport as an important channel of expression. Watch it below and see to believe!

 

 

Conceptualized, directed, performed, and soundtracked a collection of work that sheds light on the power of modern movement and defines sport as an important channel of expression. Here, she discusses modern movement and the campaign line, “do you believe in more?”.

 

Ultimately, it is not about what sport you’re in, but about what your attitude is towards it.

 

Nike Zonal Strength Tights / Lunarepic Low 2 is available at Nike Park Fort, Nike Greenbelt 3, and Nike U.P. Town Center

This article was created by Summit StoryLabs in partnership with Nike.

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