StyleBible Preview

Bulgari Releases a Jewelry Collection to Save the Children

#RaiseYourHand
Bulgari Releases a Jewelry Collection to Save the Children
IMAGE Bulgari
#RaiseYourHand

Bulgari’s promise of saving the children becomes a tangible oath in its newest jewelry collection, comprised of a ring, bracelet, and pendant necklace inspired by the Bulgari’s iconic B.Zero1 jewelry.

Partnering with the Save the Children organization, Bulgari brings its ambassador Luke Evans to India to see the impact of the Roman jeweler’s funding. The company has invested in the future of hundreds of thousands of youth where it gives poverty-stricken children a chance to empower themselves through education.

IMAGE Bulgari

IMAGE Bulgari

IMAGE Bulgari

Through the #RaiseYourHand campaign, Bulgari and Save the Children hope to raise awareness and call to action to help children raise their hands to signify that their lives have started to change. This creative concept developed by Fabrizio Ferri aims “to make a difference in the lives of so many children among the most vulnerable in the world, giving them the future they deserve.”

IMAGE Bulgari

Luke Evans and Olivia Palermo

IMAGE Bulgari

Josephine Skriver and Naomi Watts

IMAGE Bulgari

Meg Ryan and Soo Joo Park

Many celebrities around the world have supported the movement including Olivia Palermo, Naomi Watts, Josephine Skriver, Meg Ryan, Soo Joo Park, Lily Aldridge, Chiara Ferragni and many more. The sales of the custom-designed Bulgari jewelry collection have “helped to raise US$50 million for Save the Children. These important donations have reached one million beneficiaries in 33 countries across five continents, in areas where natural disasters, wars, conflict, marginalization, disability, and poverty can hinder the right to education and a better future.”

IMAGE Bulgari

The B.Zero1 pendant and the B.Zero1 ring retail for $510 (P25,500) each, of which $100 (P5000) is donated to Save the Children. Proceeds from the jewelry collection have raised more than $35 million for Save the Children since 2009.

COMMENTS