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A First Look at All the Pieces of the ERDEM X H&M Collection

Fresh floral frocks for your picking.
A First Look at All the Pieces of the ERDEM X H&M Collection
IMAGE H&M
Fresh floral frocks for your picking.

When we learned that Erdem Moralioglu was collaborating with H&M, vast varieties of lovely floral frocks came rushing to mind, reminiscent of his always-storied collections. And true enough; the ERDEM X H&M line reflects the London-based designer’s feminine and romantic aesthetics, bursting with floral prints fresh for your picking. The range of inspiration goes from the sinuous upholstery fabric of the 1940s to untended, “hand-gathered bunch of wild flowers.”

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A sleeveless ball gown of snowdrop jacquard creates extraordinary volume; silk satin pyjama top and pants have charmingly ornate patterns on them; a little wool boucle jacket with matching skirt has raw edges that add a neat twist to the whole ensemble—the ERDEM X H&M collection is certainly full of covetable pieces.

To shed more light on this anticipated collaboration, H&M’s Creative Advisor Ann-Sofie Johansson answers a few of our questions below.

Why does Erdem feel like a good fit for this collaboration at this time?

"We are great admirers of Erdem’s beautiful work and we have had our eyes on him since the start of his own successful company. The timing felt right for a collaboration with a British designer following the immediacy and impact of Kenzo. Erdem’s creations are about pure beauty, romantic, magical, feminine and powerful at the same time. I feel we need more beauty in the world these days and this collaboration will bring in something new and unexpected to our customers."

What are your favorite pieces from the collection?

"It is hard to select only one—I love all of them! I really like the jacquard suit, the Harris Tweed garments or the leopard fake fur long coat, together with the jewel bag, making the whole outfit very cool. I love to mix the collection with garments from the men’s collection, such as the silk pyjama."

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Will H&M be incorporating its efforts towards sustainability into this collaboration?

"Of course, sustainability is a natural part in everything we do. We are very happy to include selected pieces from the ladies and men collections made of organic cotton in our ERDEM x H&M collection. Speaking of cotton, we do have a bold commitment for all cotton to be more sustainable in our customer offering by 2020 and we are on the right track to achieve it."

What makes this collection different from past designer collaborations?

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"I think Erdem’s romantic and feminine style brings something different after sassy Balmain and street smart Kenzo. And maybe for some people, Erdem’s name does not sound familiar—yet. I think it is thrilling that people who might don’t know who Erdem is will become aware of his amazing work, thanks to this collaboration."

Historically, which or what type of clothes are the most popular pieces from the collaborations—from Lagerfeld to Kenzo?

"It is impossible to answer this question with a specific type of garment. We have done such a long and exciting journey all over the years! As with these signature collections we always try to capture the essence and DNA of the designer, I would say the garments that made the designer iconic within the fashion industry are always the most wanted."

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The collection will be available in stores and on the website on November 2. We know you're just as excited as we are; so, as a treat, we're giving a glimpse into the entire collection. Scroll down to see all the pieces with corresponding prices.

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Printed scarves, P1690 each

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Printed socks

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Earrings, P1690 each

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Brooch, P1690 each

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Leather bag, P5490; Leather bag with embellishment, P13,900

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Beanie; Wool socks; Tie, P1490; Shearling mittens

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Argyle socks, Floral socks

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Backpack, P4490

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 Check skirt; Floral skirt, P7790

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 Silk trousers, P4490; Floral trousers, P4490; Wool trousers, P5490

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Stockings

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Gray trousers, P4490; Navy trousers, P4490; Black trousers with stripe, P4490; Floral trousers, P4490

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Floral hoodie, P7990; Logo hoodies

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Floral hoodie, Floral windbreaker

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Coat, P9990; Shearling jacket, P5490

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Cropped sweaters

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Slip dress, P10,900; Sleeveless dress, P7990; Long-sleeved dress, P15,990

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Dress with cutouts, P7990; Halter dress, P5490; Pleated dress; Evening dress, P10,900

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Floral tshirts

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Pleated top, P3490; Lace ruffle top

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White lace top; Ruffle neck top, P3290; Lace top with pleated sleeves, P5490

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Lace dress, P10,990; Leopard coat, P15,900; Floral coat, P10,990

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Navy coat, P9990; Olive coat, P15,990; Windowpane coat

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Floral blazer, P5490; Gray blazer, P7990

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Button-down, P4490; Silk shirt, P4490

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Floral top, P6990; Ruffle top; Check blazer; Pajama top, P5490

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