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This Cool New Local Brand Will Make Your Weekends Never-Ending

Brought to you by an equally cool mother and daughter duo!
This Cool New Local Brand Will Make Your Weekends Never-Ending
IMAGE Gab Gutierrez
Brought to you by an equally cool mother and daughter duo!

Wouldn’t it be awesome if every day felt like the weekend? A cool mother and daughter duo thought so too, so they created a brand that promises to make our never-ending weekend dreams come true. Introducing Always Sunday, the latest passion project of Jenni and Aryanna Epperson! From cooling face mists to ultra-nourishing lip oils, their soon-to-be-launched online shop boasts of fun, quirky-named products (we sooo wanna try their Magic Milky Confetti and Glazed Donut!) that will instantly transport you from your work desk to a Caribbean vacation.

Below, we had a nice little chat with Jenni about the making of their upcoming brand. Plus, an exclusive sneak peek of what to expect (and hoard) from Always Sunday!

IMAGE Gab Gutierrez

Always Sunday is such an interesting name! Who thought of it? Is there a special meaning behind it?

“When Aryanna and I were brainstorming ideas for a brand, we wanted a name that would encapsulate our personalities and lifestyle. To be honest, it came to me quickly because I loved the idea of ‘Sunday.’ However, I thought it was too generic. Aryanna had this brilliant idea of calling it ‘Always Sunday’ instead and we both knew then that it was perfect, gasping in unison. The name was so us! We believe that ‘Always Sunday’ encompasses our favorites: brunches, family bonding, pamper sessions, sleeping in, and being carefree. And that's exactly the kind of feeling we want to evoke with our brand.

“With our Skin line, we created easy yet effective skin care products which we know you will love so you can finally give your tired skin a vacation. For example, we suggest a ‘Spritz and Seal’ method, meaning you use our Face Mists to tone and hydrate at the same time (the ultimate 2-in-1 lazy girl product, haha!) followed by sealing all the nutrients in with our Face Oils. The entire process takes less than 60 seconds unless you decide to over-spritz, which is fine by us.”

IMAGE Gab Gutierrez

Always Sunday My Only Sunshine Facial Wash, P499; Cool Cucumber Toner, P399, shopalwayssunday.com

Speaking of working with Aryanna on this, how's the collaboration? Who's responsible for which?

“The idea of having a new business has been brewing for the past two years, but it wasn't until eight months ago when I really decided to pursue my new business. I used to be in retail and handled 24 Italian chain of stores and was responsible for merchandising. I realized even back then that my strengths were in sourcing and negotiating. At first, I just wanted an online store that sold apparel, but at the same time, I've always loved skin care so I decided to combine Skin + Style.

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“Aryanna is a beauty blogger/vlogger. For as much as she learned the basics from me, I also gained fresh insights from her about cosmetics and a whole new level of skin care. Honestly, I waited all my life to finally get to work with my daughter, because when we would work on certain projects in the past, we had such a great dynamic. I love working with creative people and professionals who have a good work ethic and my daughter has that. Teaming up was perfect because I handle the business side of Always Sunday and Aryanna is officially the Creative Director/Social Media Manager of Always Sunday. In fact, she designed all the packaging of the products and is responsible for the product demos and IG posts and IG stories at @shopalwayssunday. She also curates the Always Sunday playlist on Spotify.”

IMAGE Gab Gutierrez

Always Sunday Amethyst Crystal Elixir, P599; Rose Quartz Elixir, P599, shopalwayssunday.com

What would you say is the difference between working together as business partners as compared to your relationship as mom and daughter?

“Not much difference, really. All our lives, we've been a family that worked together. Nothing has really changed except that now since we have a company which is essentially like having another child that we have to nurture and at the same time have fun with. Obviously, there are times when we disagree on certain things, but nothing major. When we're both at a dead end, I use the ‘mom card’ and she's happy to oblige, haha. But in the end, we're both just girls who love pampering, equally gushing over new face masks and body scrubs!”

Tell us about the collections you’re launching.

“Actually, we are launching Skin & Style [collections] simultaneously. Like what we mentioned, our skin care products are easy yet effective. Continuous use will make your skin look and feel like you've been on vacation for weeks! Always Sunday products transport you to the weekend from zero to 100 real quick. It's about perking up your tired skin to let your face and body feel like it's always Sunday. As for the Style Collection, it's all about vacation dresses: tunics that you can wear from city to seaside.”

Everything looks amazing, obviously. But we’re just curious, if you have to pick, what would you say are your top three faves?

Our star products are the following: all our Face Mists, Pink Coco Body Scrub, and Glazed Donut Nourishing Lip Oil.

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IMAGE Gab Gutierrez

Always Sunday Face Mists in Coco Vanilla, Limoncello, and Minty Matcha, P299, shopalwayssunday.com

Can you talk us through the manufacturing process for your products? Will everything be sourced locally?

“We have local suppliers but some of our ingredients are sourced abroad. We develop our products with a reputable lab and work with ethical suppliers. We use therapeutic grade, premium essential oils, and we don't use synthetic fragrances for our products. We are also cruelty-free and almost all our products are vegan (we're in the process of developing a product that includes milk...which comes from a cow, so it's pretty much unavoidable, haha).”

How about the price points?

“We didn't want to compromise on quality, so I sourced and negotiated for amazing ingredients and developed good products at an affordable price. Our Face Mists, Lip Balm, Lip Oil, and Beauty Soap retail for Php 299. Our Masks, Body Scrub and Exfoliants range from Php 399 to Php 499. Our Crystal Elixir Face Oils are priced at Php 599. Our prices are affordable so that you can hoard more of Always Sunday products without breaking the bank.”

IMAGE Gab Gutierrez

Always Sunday Sunflower Power Beauty Soap, P299, shopalwayssunday.com

Sounds exciting! Any more big plans we can expect from Always Sunday?

“As of now, we are just excited to launch our online store www.shopalwayssunday.com this coming September 22, 2017 at 12:00 midnight. We are psyched for everyone to try our products and ultimately enjoy all of them. Aryanna and I are already working on our next few collections, especially for the holidays. The process has been so much fun and we can't wait to share more of our vision of Always Sunday!”

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