American hair care brand Ouai has developed a new dry shampoo that's the first of its kind—it foams. And to get the big question out of the way, it doesn't need to be rinsed with water and works exactly like a typical dry shampoo!
According to Ouai's Jet Atkin (who also does the Kardashians' hair, by the way), the Dry Shampoo Foam was created in response to the negative reviews for their original dry shampoo. Many complained about it leaving streaks and being overall unflattering, so she figured it was time for a change. And in this pursuit for the perfect new formula, Jen thought of combining the squeaky clean feeling that foam provides and the beneficial properties of mousse.
Ouai Dry Shampoo Foam, $28, Sephora.com
To use, just squeeze out a golf ball-sized amount onto your hand and apply it onto your roots. Then, you can start massaging the product in as if you were washing your hair in the shower. It's pretty trippy, but it really works! The product has received glowing reviews from beauty editors all over the world because not only does it remove grease, it also gives life to limp hair.
Let Jen Atkin herself introduce her new rockstar product in the video below!